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About Us


We’re focused on pushing the envelope and aren’t afraid of failing, pivoting and being agile. Testing and iterating, making sure we let our audience decide — and not just a bunch of suits.

Because when you put your audience first, you can make less matter more.

We’re humbled by all the awards and recognition we’re getting, but that’s not where our power stems from.

The true power of IBM Originals lies in the passion of each and every one of our content makers, planners, bloggers, designers, writers, producers and doers.


We Are Originals


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