IBM Originals

C0D3RS

Elevate One Million Girls Who code by 2020
 

Challenge

As women in the computer science field face scrutiny and the gender gap continues to widen; IBM, a leader for over 100 years in progressive thinking stands up to celebrate the women of tech. 

This is not a one-time stunt or a project. Supporting female computer scientists  is in our DNA with the mission to help elevate another 1 million girls who code by 2020.

How do we inspire the next generation of coders? Fill the skills gap in the market? And set an example for others to follow?

 

IBM created Pathways in Technology Early College High Schools (P-TECH) spanning grades 9 to 14 to accelerate the infusion of female and at-risk students into computer science careers.

We created the content series “Coders” in partnership with Vox Creative, to celebrate the young female coders who participate in both our P-TECH and Girls Who Code programs. 

Results

The content began in November 2017 and was among our top performing assets with 100% positive social sentiment. We received millions of views across native Facebook, YouTube and IBM’s DeveloperWorks site, which gives coders an opportunity to expand their knowledge of coding.

The efforts have increased the interest levels of female coders who participated in the program from 12% to remarkably 71%.

But more importantly, our program is expanding to over 80 schools next year and more empowered female coders are hitting the market to drive change in the computer science industry.