“Code is really a form of poetry, but you’re trying to solve a problem.”
- Kenji Kato, Developer
IBM had a problem. Research showed we were losing the confidence of developers. Humanity had a bigger problem: Natural disasters of apocalyptic proportion are occurring at a more rapid rate than ever before. More than seven trillion US dollars economic damage and eight million deaths were caused by natural disasters since the start of the 20th Century.
What if we handed over our code patterns and unleashed the creativity of developers from around the world to take on humanity’s greatest threat: the wrath of Mother Nature. With key partners like The David Clark Cause, The American Red Cross and The UN, we launched “Call for Code,” a global challenge that asked developers to use technology to address natural disaster preparedness and recovery and ultimately help save lives.
Hosting the biggest hackathon in the world would put our technology in the hands of new audiences and help IBM’s pioneering capabilities and ethos shine through.
But we wanted to do more to connect with the community. We saw that we had the opportunity to celebrate their creativity and compassion—so we began filming a feature-length, cinema-worthy documentary. Cast via the hackathons and Challenge activities, the documentary is a testament to participants’ ingenuity and a compelling means of introducing the world to a new kind of hero.
The movie title went on to name a movement, Code and Response—IBM’s new $25 million, four-year deployment initiative to build, fortify, test, and implement solutions that help communities around the world.
Southeast Regional Film Festival
(Gold Award-Best Feature)
New Haven International Film Festival
The International New York Film Festival
(Winner Best Documentary)
The North Beach American Film Festival