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When Neurodiversity Works (Film)

When Neurodiversity Works

 

An opportunity to bring talented individuals into the workforce is also an opportunity to change the conversation

Audience: C-suite, professionals in talent acquisition and Health & Human Services
Partner: Condé Nast/WIRED Brand Lab

 
 

“When Neurodiversity Works” is a documentary that follows four individuals with autism spectrum disorder (ASD) in their journey to find meaningful work and independence. They became part of IBM’s pilot program to hire and train individuals with ASD in IBM’s application testing and quality offering. This film demonstrates the importance of neurodiversity in the workplace and the benefits it has not only on business, but also on all of us.

 

The video premiered at IBM’s 2019 Think event as well as launching online on YouTube and IBM IGNITE, and shared on social channels. In less than three months, the documentary gained over five thousands organic views on YouTube with hundreds of thumbs up reactions and no thumbs down.

To learn more, visit When Neurodiversity Works.

 
 
 

Results

The documentary has gained 5,000 organic views on YouTube with 100% positive reactions as of May 2019

In one month, it had gained 3,000 views, which is one of the quickest organic view-counts in IBM’s recent history

The blog posts had an average engagement rate of 32.14, with a total reach of over 150,000 impressions

By 2020 IBM plans to create 300 new IBM jobs for individuals with ASD globally

 

Awards

Shortys (2): Best in Accessibility - Finalist and Best in STEM - Finalist

Cynopsis: Best Short Form Video with a Social Good Message - Finalist

Purpose: Best Integration into Culture - Finalist